8月16日，中国自行车品牌喜德盛（XDS）正式官宣吴磊将成为品牌全球代言人。喜德盛与吴磊之间的合作，双方都基于对骑行文化的热爱与推崇，实现了品牌与代言人的完美契合。

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喜德盛作为中国自行车行业的民族品牌，选择吴磊作为全球代言人，不仅因为他在年轻人群体中的高人气和正面形象，更因为吴磊本人对骑行的热情与坚持，与喜德盛品牌所倡导的健康、积极、自由的生活方式不谋而合。吴磊曾经的新疆长途骑行经历，展现了他勇于挑战自我、追求自由与梦想的精神，这种精神正是喜德盛品牌希望传递给每一位骑行爱好者的。

通过此次合作，喜德盛借助吴磊的影响力，能够进一步推广其品牌理念，特别是其旗下的RS7碳纤维综合公路车，这款集轻量、高性能于一身的自行车，无疑是现代都市人追求“超轻生活”的理想选择。

此外，这次合作也预示着喜德盛在国际化道路上迈出了坚实的一步，通过吴磊这一国际知名的年轻代言人，将品牌声音传递至更广阔的市场，提升品牌在国际上的知名度和影响力。总之，喜德盛与吴磊的合作是一次双赢的决策，将为双方带来更多的发展机遇与美好前景。

视频来源：喜德盛

编辑：耀